i think apple -- i have apple products. i love them. i think apple is doing a great job, but at the same time in this, this is a stock market and this is a sheer, difficult, harsh, judging machine that is the stock market, and i think tim cook is making a great product. apple's making a great product, but we already have one and we already have a lot of the stock and we don't want as much. am i being harsh? i'm saying the analyst community is harsh. now, procter & gamble, i know it's not what everybody wanted today, but do you remember the open rebellion of procter & gamble at 63 and mcdonald's said you know what? let's blow the darn thing up and give what the analysts want and the stock goes from 63 to 80 and now it will pull back a little today and it's had a remarkable run and that was a guy saying i have to blow it up. as strange as it is. procter is a great company and apple say great company. you have to blow it up and take a new direction. >> we'll talk more about procter and some of the problems in beauty and their guidance this